Wallfacer Labs
Brand Designer (Freelance)
January 2023
Visual IdentityMotion
Overview
WallfacerLabsisaDeFiplatformbuiltaroundyieldoptimization,givingusersasmarterwaytomanageandgrowtheircryptoassets.Idesignedthefullvisualidentity,buildingasystemthatfelttechnicalandprecisewithoutlosingpersonalityandapplyingitconsistentlyacrossweb,brandtouchpoints,andmotion.
Logotype & Symbol
Color System
Main
Core Black
HEX #232323
RGB 35 35 35
Block White
HEX #F8F8F8
RGB 248 248 248
Secondary
Oracle Blue
HEX #205EA6
RGB 32 94 166
Chain Silver
HEX #909090
RGB 144 144 144
Brand Applications
Motion
Motion intro and outro for the Wallfacer podcast, and a product launch video for vaults.fyi, combining UI-driven motion with clear visual storytelling.
Stay in touch