Stori
Stori is a Mexican fintech on a mission to give credit access to people who've been excluded from the traditional banking system. As part of the in-house design team, I contributed across multiple disciplines: from 3D product visualization and character design to motion graphics, AI-assisted campaigns, and performance creative, working on assets that ran across social media, paid media, OOH, and digital channels.
3D Design & Product Visualization
High-fidelity 3D renders of Stori's credit cards, from minimal and sleek to vibrant and expressive, used across web, social media, paid media, and OOH campaigns.
Motion Graphics & Animation
Motion graphics and 3D animations for multiple campaigns including Inversión+, Cuenta+, used across digital channels and paid media.
Paid Media
AI-assisted paid media assets across Meta, Google, YouTube, and TikTok, combining speed of production with strong art direction. These visuals consistently ranked as top-performing creatives, growing our share of Meta ad spend from 20% to 50% in a single quarter.
Social Media & Character Design
Social media content that consistently drove strong engagement, including illustrated short-form posts featuring Tío Stori (the brand's 3D mascot) designed to communicate promotions and product features in a playful, approachable way. The top-performing post reached 407.8K impressions and 3.5K interactions, helping grow brand trust and lower organic acquisition costs.
Campaign Direction
Visual direction for the Llevas la de ganar Stori debit card launch: a campaign built around movement and energy, reflecting how everyday people in Mexico interact with their finances. This campaign supported Stori's goal of growing deposit balances and introduced the new debit product to market.
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