Clovers
Clovers is a new aesthetic medicine clinic launching in Mexico, built around the belief that beauty is personal, scientific, and timeless. The brand draws its name and philosophy from the clover — a symbol of natural beauty, wellbeing, and good fortune — positioning each patient's experience as something rare and uniquely theirs. The clinic operates across five specialized branches: Clover Skin, Clover Body, Clover Serum, Clover Hair, and Clover Wellness — making brand cohesion and a scalable identity system a core requirement from day one.
The Symbol
The custom "o" at the center of the logotype carries three simultaneous references: the clover leaf, a balance scale, and an embrace — all communicating the brand's core tension between nature and science.
TYPOGRAPHY HIERARCHY
Color System
Main
Cloud White
HEX #F5F5F4
RGB 245 245 244
Graphite
HEX #3F3F3F
RGB 63 63 63
Silver Sage
HEX #C4D0CA
RGB 196 208 202
Deep Moss
HEX #617662
RGB 97 118 98
Secondary
Pure White
HEX #FFFFFF
RGB 255 255 255
Stone
HEX #A9A9A9
RGB 169 169 169
Midnight
HEX #2C3B2D
RGB 44 59 45
Near Black
HEX #181818
RGB 24 24 24
Sub-brand System
Deep Moss
Light backgrounds
Silver Sage
Dark backgrounds
Fern
Both
Midnight
Light backgrounds
Stone
Dark backgrounds
Brand Applications
SOCIAL MEDIA
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